Foundations
You can’t build recognition, reputation and revenue without strong foundations.
How has your week been? I’ve been rather distracted from the news and thus in a poor position to bring you a regular issue of IMTW.
What I have instead though is, I hope, more valuable.
Before I tell you what I’ve built for you, let me ask you this: is any of what follows familiar? Your team is producing content, running campaigns, attending events; the budget is being spent; but your brand recognition hasn’t shifted, your reputation doesn’t feel stronger, and your revenue is slowing?
I suspect that, more often than not, the problem isn’t the execution. It’s the foundation: an audience that hasn’t been defined precisely enough, a story that doesn’t resonate with the people who matter, a strategy that was never sharp or creative enough to be worth executing in the first place.
Artificial intelligence feels like it should help but only compounds the problem. Every marketing team now has access to tools that can execute tactics at scale. But too many of them lack the strategic foundation to get demonstrable results. They’re drafting when they should be crafting.
When you’re in the weeds, it’s hard to see what the problem is. That’s why I’ve built the InMarketing Foundation Check.
It’s a free, 15-minute interview that scores your marketing against my seven-lever InMarketing Framework. There’s no sales pitch — just a plain-language read on what’s working, what’s costing you, and where the opportunity is.
So my best advice this week is to set aside 15 minutes to check your foundations.
Don’t settle for marketing.
Aspire to InMarketing.
Wishing you an intuitive week,
