InMarketing This Week

2026

October

• Sun 11 OctFoundationsYou can’t build recognition, reputation and revenue without strong foundations.
• Sun 4 OctThe Sibos, Miami issueThe most overlooked facet of marketing is making yourself easy to buy from.

September

• Sun 27 SeptMedia maniaA client’s data and the relationship you have with them should be handled with kid gloves.
• Sun 20 SeptLive wellDescribing the outcome isn’t enough, you have to draw a crystal clear line to the benefit.
• Sun 13 SeptThe wonderful everydayYour clients crave tasteful curation, delightful experiences, and human interactions.

June

• Sun 28 JunLes grandes vacancesInMarketing This Week is taking a break and will be back on 13 September 2026.
• Sun 21 JunDumpedKnowing when and why to replace a brand is one of the toughest calls in marketing.
• Sun 14 JunBye buyIf you have to buy new clients, the problem might be your marketing not your product.
• Sun 7 JunJackanoryNo one ever made a decision because of a number. They need a story.

May

• Sun 31 MaySeismic City ToursGenuinely personalised content is a key part of scaling trust across every client interaction.
• Sun 24 MayFinancial Services Marketing Leaders' SummitTrust is still the currency of marketing in finance, but the way it's minted is changing.
• Sun 17 MayBattle of the brandsBrand is the only genuinely proprietary asset a financial services firm has.
• Sun 3 MayDistinctivenessThe brands that will win with AI are those that have - and enforce - a strong narrative.

April

• Sun 26 AprTrust compoundedIn financial services, growth is trust compounded.
• Sun 12 AprChatterboxMarketing masquerading as media needs to raise its game.
• Sun 5 AprAntisocialThe next battleground for brand visibility isn’t the social feed. It’s the AI response.

March

• Sun 15 MarCommunicating in a crisisTaking responsibility for a mistake is owning it but also acknowledging its seriousness.
• Sun 8 MarFewer leads, bigger winsThe best marketers have a data mindset and chase quality not quantity.

February

• Sun 22 FebSea of samenessWithout strategic, creative and brave humans at the helm, AI will simply sail with the tide.
• Sun 15 FebBuy or buildIn a commoditised market, it's far easier to buy than build a client base.
• Sun 8 FebDotty dot comBig, splashy, expensive stunts still have a role to play in marketing. Thank neuroscience.
• Sun 1 FebThe good, the bad and the uglyThe best ads are compelling, innovative, endearing, memorable and purposeful.

January

• Sun 25 JanClever ClaudeIn the age of AI, taste, integrity and humanity are the real differentiators.
• Sun 18 JanEnd of year delightRetaining your clients depends on product, place and personalised promotion.

2025

December

• Sun 21 DecStand the f*ck outA gift for InMarketing This Week subscribers.
• Sun 7 DecHappy holidaysInMarketing This Week is taking a break and will be back on 18 January 2026.

November

• Sun 23 NovTwas ever thusIn an age of seemingly constant change, marketing fundamentals remain as true as ever.
• Sun 16 NovThe stand out issueA compelling value proposition hinges on differentiation that matters to clients.
• Sun 9 NovCoaching or coastingAI should be your thought-partner and coach, not your copywriter.
• Sun 2 NovBarclays' bold brandingCompelling branding connects client friction points and specific solutions.

October

• Sun 26 OctRobot warsIn a squabble for dominance, AIs are taking over our browsers and our social media feeds.
• Sun 19 OctGo with the flowSometimes your clients will disregard your best laid product naming plans. And that's okay.
• Sun 12 OctAaand...action!There are no more excuses: video should be an integral part of your marketing assets.
• Sun 5 OctRobo Adviser (†2025)Clients care about what you do for them, not how you do it.

September

• Sun 28 SeptOut with the oldWhen the nature of your business shifts fundamentally, your brand should too.
• Sun 14 SeptPersuasive reach The messenger is as important as the message.

July

• Sun 6 JulLes grandes vacancesInMarketing This Week is taking a break and will be back on 14 September 2025.

June

• Sun 8 JunMagnet, not megaphoneIn the age of AI, creativity will be marketing's strongest currency.
• Sun 1 JunFocusRegardless of how complex your product is, it should solve just one clear problem.

May

• Sun 25 MayPrivate pixel puppetsAI has enormous potential to delight your customers if used wisely.
• Sun 18 MayKissWhen improving your product, sometimes it's best to keep it simple, stupid!
• Sun 11 MayGive away the shopOffering value freely remains the best way to earn your customers' trust.
• Sun 4 MayBirdieInvestment products should be promoted by experts not celebrities.

April

• Sun 13 AprCandid customerThe process of capturing customer feedback should be baked into your business.
• Sun 6 AprFoolhardyMarketing messages not substantiated with facts are folly.

March

• Sun 30 MarRootsThe best rebrands embrace the past while looking to the future.
• Sun 23 MarDear, dear, dearYour charging structure should be as simple as you can possibly make it.
• Sun 16 MarRotten applesThe line between preview and misrepresentation is as thin and as dangerous as a razor.
• Sun 9 MarPrblm slvdWhen your brand is getting in the way of your business, it’s time for a change.
• Sun 2 MarFriends and foesPicking an enemy is a compelling way to differentiate yourself.

February

• Sun 23 FebBe brief, be brilliant, be goneAttention is dead, and intention is the new marketing currency.
• Sun 16 FebIntegrally integratedCampaigns with physical activations should be targeted and amplified digitally.
• Sun 9 FebF bombing B2BProduct marketing should be human, practical, simple and humorous.
• Sun 2 FebTrust to dustTrust, not tech, remains the lynchpin of financial services.

January

• Sun 26 JanContent with your content?Driving qualified visitors to your website depends on valuable content, not SEO hacks.
• Sun 19 JanMission: ImpossibleMission statements have enormous value, but not to your customers.

2024

December

• Sun 15 DecHappy holidaysInMarketing This Week is taking a break and will be back on 19 January 2025.
• Sun 8 DecForward thinkingIn the age of artificial intelligence, human expertise is more valuable than ever.
• Sun 1 DecBrand or demand?Brand building and demand generation are more closely interlinked than most realise.

November

• Sun 24 NovDotty over dataTransparency turns to trust.
• Sun 17 NovSky highIt's time to move to Bluesky.
• Sun 10 NovRip off the plasterWhen rebranding becomes necessary, do it decisively, exhaustively and quickly.
• Sun 3 NovHijackJoining an existing conversation is exponentially more efficient than starting your own.

October

• Sun 27 OctStreisand effectDon't point at something you don't want people to see.
• Sun 20 OctAntisocialSocial media continue to evolve; marketers must do the same.
• Sun 13 OctBaby with the bath waterA distinctive brand asset is invaluable. It should be rejuvenated, never jettisoned.
• Sun 6 OctCMO insightsThe customer comes first.

September

• Sun 29 SeptDigitise or dieA delightful digital experience is no longer differentiating, it's table stakes.
• Sun 22 SeptTaggedA powerful tagline might well be the most powerful brand component of all.
• Sun 15 SeptBicycles for the mindArtificial intelligence is overhyped, misunderstood, and underestimated.

July

• Sun 14 JulGone rowingInMarketing This Week is taking a break and will be back on 15 September 2024.
• Sun 7 JulThe FinTech Marketing Summer ConferenceNothing important happens in the office.

June

• Sun 30 JunBoard or boredMarketing belongs in the boardroom but most marketers are ill-prepared.
• Sun 23 JunRIP, socialFor social media, the road ahead will look very different to what's come before.
• Sun 16 JunOne fell swoopIt's better to be late and right than early and wrong.
• Sun 9 JunBeing sociableLeaders in finance and technology should embrace social media with gusto.
• Sun 2 JunBe preparedThe Scouts can teach us the most important lesson about crisis communications.

May

• Sun 26 MayLiar's pokerNo matter how good your public relations team, they can't fix a lie.
• Sun 19 MayCarthago delenda estWhat you say is not always as important as how you look saying it.
• Sun 12 MayBad appleYour customer should be the hero of your marketing.
• Sun 5 MayDeliver delightMarketing is pointless unless your customers are delighted with your product.

April

• Sun 28 AprSold down the riverLosing sight of who your customer is will cost you dearly in financial services.
• Sun 21 AprDon't duckYour spokespeople should be trusted not mollycoddled.
• Sun 14 AprRead the roomEmpathy may be the rarest quality in corporate comms. And the most powerful.
• Sun 7 AprCompliant creativityIn financial services, a great advert isn't alway a good advert.

March

• Sun 31 MarSomething fishyYour brand is what others feel about you.
• Sun 24 MarThe forgotten PMost B2B marketers spend far too little time thinking about product distribution.
• Sun 17 MarIntrospectionYour most important audience is also the most overlooked: your own staff.
• Sun 10 MarEquityIt’s time to drop the platitudes and take meaningful action.
• Sun 3 MarMarketing vs marketingAll your marketing should ultimately drive growth.

February

• Sun 25 FebManifestosDifferentiating your brand can be based on issues rather than selling points.

2023

July

• Sun 30 JulLes grandes vacancesInMarketing This Week is taking a break.
• Sun 9 JulUnstuck The goal of product management shouldn't be to lock your customers in.

May

• Sun 28 MayProduct leads, brand followsA great brand conveys what makes you different.
• Sun 21 MayMeasuring mattersKPIs should track progress towards your objectives, not your tactics.
• Mon 8 MayMegaphone to magnetIf your sales depend on outbound lead generation, you're doing it wrong.

April

• Sun 30 AprPeople powerSocial media marketing works when it's personal.
• Sun 23 AprFive a dayFor customer acquisition, trust beats distribution channels, tech-savvy and data.
• Sun 9 AprHappy EasterIMTW is slacking off this week.
• Sun 2 AprThe choice of a new generationYour brand isn't what you say it is; it's what your customers feel about you.

March

• Sun 26 MarShun shovelling shitAll brands benefit from helping not hindering the press; and it’s easy to do.
• Sun 19 MarBeing boringFinancial marketers should resist the urge to be cool.
• Sun 12 MarIf it bleeds, it leadsYour PR efforts should be focused, objective-driven and free of vanity.
• Sun 5 MarMetamorphosis Great marketing is neither art nor science. It's both.

February

• Sun 26 FebI, RobotIt's time to take artificial intelligence seriously.
• Sun 19 FebEvent horizonStanding out at big conferences depends on sass, not spend.
• Sun 12 FebBad appleSimplicity is the Holy Grail of website design.
• Sun 5 FebStand aloneDifferentiating yourself in a competitive, regulated market has never been more important. Or harder.

January

• Sun 29 JanDead wrongBeing provocative is no excuse for being offensive.
• Sun 22 JanCitizens KaneYour marketing team should look, think and act like a media company.
• Sun 15 JanOut of officeB2B marketers need to reconnect with their emotions.
• Sun 8 JanOne man showConcentration risk occurs in marketing too.

2022

December

• Sun 4 DecOnline Potemkin villagesThe metaverse is conceptually flawed and marketers should ignore it for now.

November

• Sun 20 NovTurning a phraseSpeechwriting is too important to be left to the person giving the speech.
• Sun 13 NovA little less conversationCustomers and investors want action not words.
• Sun 6 NovDear Elon,The world's best social medium is letting greatness slip right through its fingers.

October

• Sun 30 OctAct fastDamning associations demand your brand's immediate reaction.
• Sun 23 OctWhiter than whiteFinancial brands need an independent, trusted framework to demonstrate their green credentials.
• Sun 9 OctPrimum non nocereThe first rule of rebranding should be 'do no harm'.
• Sun 2 OctHey, hi, helloCustomer service is marketing too; it deserves the same attention and care.

September

• Sun 25 SeptPeople buy peopleWhen it's all said and done, marketing and sales (whether in B2C or B2B) is really just about making a human connection.
• Sun 18 SeptMountain to MohammedIt's time to bring your audience back to your own platform.
• Sun 11 SeptYour life's work squanderedEven a penny spent on advertising is wasted if the copy doesn't differentiate.

July

• Sun 31 JulLes grandes vacancesInMarketing This Week is taking a break and will be back on 11 September 2022.
• Sun 24 JulOwn itWhy you need to control your main marketing channels
• Sun 3 JulWanderingWhy exploring new channels or media shouldn’t mean compromising your brand’s identity

June

• Sun 26 JunCost-outcome analysis for marketingWhy your marketing budget should be dependent on carefully chosen key performance indicators
• Sun 19 JunESG done rightHow to avoid the pitfalls of virtue signalling to build trust instead
• Sun 5 JunInside outWhy there’s no such thing as internal communications anymore

March

• Sun 13 MarLight on liarsToday more than ever, you have to walk the talk.

February

• Sun 27 FebThe unimaginableWhy a humanitarian crisis calls for restraint, focus and helpful, pragmatic action - never hollow words

January

• Sun 30 JanThe social minefieldWhat happens when you try to outfox the wisdom of the social media crowd’s bullshit detector
• Sun 16 JanA Dickensian hot messWhy marketing’s first job is to represent your customers
• Sun 9 JanInfluential influencersWhy there is some sense to a seemingly draconian crackdown on social media personalities

2021

December

• Sun 12 DecMaslow for commsWhy there should be a clear hierarchy guiding how you release your communications
• Sun 5 DecSunlight is the best disinfectantWhy transparency is always preferable to obfuscation but that doesn’t mean you should share everything without consideration

November

• Sun 28 NovIt was the best of times, it was the worst of times...Why a forthright CEO is marketing’s greatest asset, and most dangerous threat
• Sun 21 NovMake them laugh, make them cry...Why tone of voice and humour - so critical to successful marketing campaigns - should be tested by their intended audience
• Sun 7 NovWhat do you think?Why I’d love to hear from you

October

• Sun 31 OctDoing the right thingWhy marketers should look to C.S. Lewis, not their regulators
• Sun 24 OctWhat's in a name?Why what you call your company is inconsequential and what to focus on instead
• Sun 17 OctFaster horsesWhy you’re better off serving a smaller segment than chasing the crowd with everyone else
• Sun 10 OctClient retention > client acquisitionWhy keeping existing clients happy is more important than finding new ones - and how marketing can help
• Sun 3 OctCMO murdered...or reborn?How and why the CMO role is evolving - in name, in function, and in purpose

September

• Sun 26 SeptTrustWhy financial services marketing will always ultimately be about earning and retaining trust
• Sun 19 SeptThe obstacle is the wayHow new privacy initiatives from Big Tech will prompt good marketers to reach for the stars and build real communities
• Sun 12 SeptDifferent strokesWhy obtaining press coverage depends on understanding the very disparate priorities, interests and approaches of each journalist

July

• Sun 11 JulLes grandes vacancesInMarketing This Week is taking a break but will be back on 12 September 2021
• Sun 4 JulChasing the crowdWhy you should aim to stand out, not emulate others | Issue № 29

April

• Sun 25 AprThis time it's personalHow marketers can provide a more bespoke experience. And why they must | Issue № 19
• Sun 18 AprBrands: Handle with careStrong brands don't scratch, but they can shatter | Issue № 18
• Sun 11 AprIn memoriam HRH The Duke of EdinburghRemembering Prince Philip | Issue № 17
• Sun 4 AprApril Fools'Why financial brands should steer clear of pranks on 1 April | Issue № 16

March

• Sun 28 MarReplicating empathy onlineHow to create digital experiences that feel more human - and why it's critical | Issue № 15
• Sun 21 MarLeaning into a crisisHow agile communications can help turn problems into strategic advantage | Issue № 14
• Sun 14 MarSmoke and mirrorsWhy your marketing must reflect reality | Issue № 13

February

• Sun 28 FebTwoughts on TwitterThe great and the grating about my favourite social media app | Issue № 12
• Sun 21 FebPurpose and passionUnderstanding the essence of your brand - and why that's critical | Issue № 11
• Sun 7 FebEditorial content is kingWhy every brand should be thinking like a media outlet | Issue № 10

January

• Sun 31 JanGoing viralHow to write social media posts that people engage with | Issue № 9
• Sun 24 JanGet to the pointWhy respecting your audience's time may be the golden rule of communications | Issue № 8
• Sun 10 JanSocial sellingHow to leverage the power and credibility of your employees' networks | Issue № 7

2020

December

• Sun 20 DecThe room where it happensYou need an experienced communications specialist at your side, in bad times even more so than in good ones | Issue № 6
• Sun 13 DecWalk the talkTo what extent is a disconnected approach to corporate communications to blame for Facebook's latest legal problems? | Issue № 5
• Sun 6 DecCIM's Marketing Leaders'​ Summit 2020A special report from the Chartered Institute of Marketing's Marketing Leaders' Summit 2020 | Issue № 4

November

• Sun 29 Nov'Brand'​ is every interaction your clients have with youWhy it's so important to maintain the same high-levels of user experience throughout the customer lifecycle | Issue № 3
• Sun 22 NovThe power of partnersIn this week’s briefing: partnerships between Big Tech and financial firms. Will the uneasy peace last? And how should you maximise the benefits of partnership marketing? | Issue № 2
• Sun 15 NovWho influences the influencers?In this week's briefing, we discuss influencer marketing. Many are sceptical. So what should brands have foremost in their minds before embarking on it? | Issue № 1
• Mon 9 NovWelcomeInnovate | Interact | Influence