Les grandes vacances
InMarketing This Week is taking a break and will be back on 14 September 2025.
I hope this note finds you sipping your coffee by a pool somewhere glorious. I’m not quite there yet but soon will be.
Until we return to our desks, I leave you with these, the five most popular posts of the last 12 months.
Baby with the bath water: A distinctive brand asset is invaluable. It should be rejuvenated, never jettisoned.
Content with your content? Driving qualified visitors to your website depends on valuable content, not SEO hacks.
Candid customer: The process of capturing customer feedback should be baked into your business.
Birdie: Investment products should be promoted by experts not celebrities.
Rotten apples: The line between preview and misrepresentation is as thin and as dangerous as a razor.
It’s a pleasure to write IMTW for you every week. Thank you for reading, commenting and sharing. I look forward to continuing the conversation.
Wishing you and your loved ones a relaxing summer break,
