InMarketing This Week

As you read this, my fervent hope is that I’m still sound asleep, recovering from a rather late night at my eldest’s Leavers’ Ball last night. With both sons now on holiday for the summer, it’s time for InMarketing This Week to take a break too.

Of course, just because I’m putting my feet up doesn’t mean Archie, my editorial AI agent, is. He’ll be working all summer so, for your daily dose of marketing and communications takes on financial services and fintech news, check out his debrief: InMarketing Today. Or, if you prefer your insights written by a human, why not revisit the most popular IMTW issues of the last 12 months:

1. Compelling branding connects client friction points and specific solutions.

2. Taking responsibility for a mistake is owning it but also acknowledging its seriousness.

3. Trust is still the currency of marketing in finance, but the way it’s minted is changing.

4. Brand is the only genuinely proprietary asset a financial services firm has.

5. The brands that will win with AI are those that have - and enforce - a strong narrative.

It’s a pleasure to write for you every week. Thank you for reading, commenting and sharing. I look forward to continuing the conversation.

Wishing you and your loved ones a relaxing break,