InMarketing This Week

I hope this note finds you sipping your coffee by the water somewhere. We all need some time off now and again. I’m going to devote my spare time over the summer to learning how to row. I suggest you avoid the Thames for a couple of months.

Until I return, I leave you with these, the five most popular posts of the last 12 months.

1. Marketing vs marketing: All your marketing should ultimately drive growth.

2. The forgotten P: Most B2B marketers spend far too little time thinking about product distribution.

3. One fell swoop: It's better to be late and right than early and wrong.

4. Be prepared: The Scouts can teach us the most important lesson about crisis communications.

5. Being sociable: Leaders in finance and technology should embrace social media with gusto.

It’s a joy to write IMTW for you every week. Thank you for reading, commenting and sharing. I look forward to continuing the conversation with you soon.

If you need anything while I’m gone, don’t forget you can browse ideas and find tactical support whenever you need it.

Wishing you and your loved ones a great summer break,

P.S. Your mind is like an umbrella.